News Flash


Posted on: July 14, 2020

A Campaign to Promote Multiple Career Pathways

"Latest News" image.

Today, Tuesday, July 14, the American Workforce Policy Advisory Board, co-chaired by Advisor to the President Ivanka Trump and Secretary of Commerce Wilbur Ross, launched the “Find Something New” advertising campaign to raise awareness about the multiple pathways to career success for American students and workers across our country.

 TWEET: @IvankaTrump Whether you’re entering the workforce for the 1st time or need to pivot and retrain due to Covid-19, explore all your options to acquire in-demand job skills at

The ads direct audiences to, a new website with resources to help American workers and students identify and pursue the right path for their career goals. The website offers an interactive tool that recommends education pathways for each user and information about rising careers to consider. Pathways featured include online learning, professional certification programs, associate’s degrees, and vocational, technical and trades education. The campaign ads feature stories from real individuals who found fulfilling careers after embracing new ways of learning.

Funding for the campaign has been provided by 20 organizations who are committed to promoting workforce readiness for the American public, including: Apple, AT&T Inc., Boys & Girls Club of America, Business Roundtable, CISCO Systems, Inc. Duke Energy Corporation, General Motors Company, The Home Depot, IBM, Johnson & Johnson, JP Morgan Chase & Co., Lockheed Martin, National Association of Manufacturers, SAP America, SHRM, United Technologies Corporation, U.S. Chamber of Commerce Foundation, VISA, Walmart, and Western Governors University, along with in-kind contributions from organizations such as the American Association of Community Colleges.

Please see more on the Ad Campaign launch in the articles below!

White House partners with Apple, IBM to encourage Americans to think outside 4-year degrees.

Ivanka Trump: College isn’t the only job path, ’Find something new’.

‘Find Something New’ — White House Partners With Apple, IBM To Promote Skills-Based Careers.

We thank you for your continued partnership on this important issue. Below, find additional information on the American Workforce Policy Advisory Board. The White House Office of Intergovernmental Affairs (WH IGA) will continue to share pertinent information as it becomes available. Please do not hesitate to reach out to our office if we can be of assistance. As a reminder, WH IGA is the primary liaison between the White House and the country’s State and local elected officials and Tribal Governments.

Facebook Twitter Email

Other News in Home

Mask next to a note that says "COVID-19 Update."

Mille Lacs County COVID-19 Dashboard

Posted on: September 3, 2020
Doctor holding face masks.

COVID-19 and Masks

Posted on: August 31, 2020
Illustrations of houses with text, "The COVID-19 Housing Assistance Program Has Launched."

COVID-19 Housing Assistance Program

Posted on: August 24, 2020
Children blowing bubbles and laughing.

P-EBT Update

Posted on: August 18, 2020
Mask next to a note that says "COVID-19 Update."

Pandemic EBT Benefits Extended

Posted on: August 18, 2020
"Mask Up, Minnesota" logo with woman wearing a face mask.

How to Get a Mask

Posted on: August 5, 2020
"Stay Safe MN" logo

MDH Case Update

Posted on: May 29, 2020
Person holding up a paper that says, "Your vote matters."

Notice of New Voting Equipment

Posted on: June 10, 2020